In a previous post, we discussed how conducting marketing research early in product development can help point you in the right direction by brainstorming new product concepts, identifying and optimizing your best ideas, and validating these ideas before investing in development.
We’d like to introduce you to one of the talented individuals who make The DRG a knowledgeable and creative research consulting partner, not to mention a great place to work. Meet Ron Rawski, VP of Technology and Administrative Services.
For most of us, when we need to see a doctor, we pick up a phone. In fact, 76% of patients still set up their doctor appointments by phone, which makes this interaction such an important one – especially for first-time patients. As we all know, there’s no second chance to make a good first impression.
When launching new products, so much of the product development and marketing is done without any outside perspective. However, the internal teams who come up with the concept often have an emotional attachment, making it difficult to divorce themselves from their own personal feelings to view the product from the customer’s perspective.
Brand health is a mix of behavioral and emotional customer and prospect experiences. The state of a brand’s health is ultimately based on an understanding of its role in the target audience’s life. Monitoring it is critical to building customer satisfaction and fostering strong brand relationships.