In a previous post, we discussed how conducting marketing research early in product development can help point you in the right direction by brainstorming new product concepts, identifying and optimizing your best ideas, and validating these ideas before investing in development.  

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We’d like to introduce you to one of the talented individuals who make The DRG a knowledgeable and creative research consulting partner, not to mention a great place to work. Meet Ron Rawski, VP of Technology and Administrative Services.

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For most of us, when we need to see a doctor, we pick up a phone. In fact, 76% of patients still set up their doctor appointments by phone, which makes this interaction such an important one – especially for first-time patients. As we all know, there’s no second chance to make a good first impression.

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When launching new products, so much of the product development and marketing is done without any outside perspective. However, the internal teams who come up with the concept often have an emotional attachment, making it difficult to divorce themselves from their own personal feelings to view the product from the customer’s perspective.

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In our eBook, Launching Customer Experience Insights, we spoke about the need to launch insights throughout your organization. Now let’s take a step back and look at what is needed to create insights. The process goes beyond facts and data.

“An insight reaches beneath the surface and outside of conventional boundaries to grasp the essence of what must be done…It is a combination of creative thinking and analysis, intensity, intuition, knowledge, data, and imagination.” (Bertrand Cesvet, Chief Strategy Officer, Sid Lee)

Without a doubt, surveys and the resulting data are important to the generation of insights.

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