Market Research Best Practices

Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization. Read More

Emojis aren’t just for text messaging anymore. What started as a short-hand way to inject humor and emotion when texting has now entered the world of marketing communications. Why is that? According to Keith Broni, an emoji researcher and interpreter with Today Translations, “Emojis humanize business communication and allow companies to engage emotionally with consumers.” […]

Online communities have proven to be a convenient source for collecting in-depth feedback from customers and prospects alike.  What was once an emerging marketing research trend, use of online communities as a research tool has now become mainstream. Read More

“Co-creation is the purposeful action of partnering with strategic customers, partners or employees to ideate, problem solve, improve performance, or create a new product, service or business.” ~Christine Crandall, New Business Strategies The concept of consumer co-creation has always been at the heart of marketing research. Read More

The role of brand websites has evolved well beyond serving mainly as information sources. They’ve become interactive communication tools that can either enhance or diminish your brand relationships. That’s why it is so critical to collect usability feedback from visitors to ensure you have the right content, an appealing design, and intuitive site navigation from […]

Can You Keep A Secret?

“Trust is the glue of life.  It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”  – Steven Covey Can people trust you to keep a secret? Let’s face it, it’s not always easy, but being trusted to keep certain information confidential is a relationship building-block and a sign […]

“Coming together is a beginning, staying together is progress, and working together is success.” ~ Henry Ford We’re all aware of the fact that “two heads are better than one,” but in our fast-paced work environments it can be hard to make the time for team collaboration. Read More

As marketing researchers, we’re often asked about the differences between conducting qualitative vs. quantitative research and when to choose one over the other. At its most basic, qualitative can provide answers to questions that start with ‘what’ and ‘why.’  Quantitative research answers questions about ‘how many,’ ‘how much,’ and ‘how often.’ While that distinction is […]

In 2006, the Net Promoter Score (NPS) metric took the business world by storm, when Fred Reichheld, of Bain & Company, published The Ultimate Question: Driving Good Profits and True Growth. Based on his research, Reichheld proposed that by asking customers a single question, how likely they would be to recommend a brand to a […]

Any discussion about goal-setting needs to start with understanding where you currently stand.  In the words of James Baldwin, the 20th century writer, “If you know whence you came, there are absolutely no limitations to where you can go.” These words of wisdom remind us that to reach a goal, we need to know where we’re […]