What’s one thing all successful new products have in common? They fulfill a true customer need in a new and meaningful way. Sounds simple, but it’s not. While there’s no single path to any breakthroughs, conducting strategic new product research across the development process increases the probability of success. Read More

Are You a Product Trailblazer?

“Do not go where the path may lead, go instead where there is no path and leave a trail.” ~Ralph Waldo Emerson What is a trailblazer? Trailblazers create a path for others to follow where there once was none. Product trailblazers continually look for ways to innovate, enhance, and expand their product and service offerings. […]

As described in our eBook, 6 Steps for Launching CX Insights, an effective customer experience (CX) program can help you reduce churn, enhance complaint management, identify and resolve critical customer issues, and increase customer loyalty. Read More

In a previous post, we discussed how conducting marketing research early in product development can help point you in the right direction by brainstorming new product concepts, identifying and optimizing your best ideas, and validating these ideas before investing in development. Read More

When launching new products, so much of the product development and marketing is done without any outside perspective. However, the internal teams who come up with the concept often have an emotional attachment, making it difficult to divorce themselves from their own personal feelings to view the product from the customer’s perspective. Read More