Trends

At The DRG, we regularly monitor industry trends always searching for opportunities to refine our research approaches, enhance our respondents’ experience, and provide the best possible CX intelligence for our clients. Last month, Greenbook published their bi-annual Greenbook Research Industry Trends report (GRIT), which provides an excellent overview of the market research industry, identifying current […]

Customer experience, customer-first, customer-centric, customer-focused. The shift in mindset from brand-focused marketing approaches to the predominance of the customer experience (CX) has been a powerful one and will continue to shape the way companies operate, innovate, and plan for growth. Read More

Long before the first person rigged a carrot stick in front of a horse, the motivating benefits of gaming techniques have been a part of human society. Today, the term ‘gamification’ is becoming more common in marketing discussions, but not everyone defines it in the same way. Read More

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.”                                                                                                           Chinese Proverb It’s no surprise that American society is in a state of constant flux. Our country’s demographic make-up continues to shift. Read More

At The DRG, we keep a close eye on emerging marketing research trends. Each new year brings a host of predictions about how the industry is evolving. However, reading a list of ‘top trends to watch’ is only valuable if it can be acted upon. Here’s some food for thought on how the developing research […]