“Do not go where the path may lead, go instead where there is no path and leave a trail.”
~Ralph Waldo Emerson
What is a trailblazer? Trailblazers create a path for others to follow where there once was none. Product trailblazers continually look for ways to innovate, enhance, and expand their product and service offerings. Consumers benefit from this work when they can rely on products and services to help make life easier, help them achieve their goals faster, and give them the tools to blaze their own trails forward.
At The DRG, we see each and every brand marketer as a potential trailblazer and we celebrate their unique journeys. The path from concept, to prototype, to sought-after brand is a risky one, with no guarantee of reward. But there is a common denominator among those who find success. It begins and ends with attentively listening to the consumer – seeking to understand their needs and developing ways to help meet them, time and time again.
That’s the role that marketing research plays; it gives brand marketers the intelligence they need to guide sound business decisions and move forward with greater confidence. In our eBook, Be a Product Trailblazer: The Path to Brand Longevity, we shed light on the various ways leading brands leverage marketing research, throughout the product life cycle, to build strong, lasting brands. We share case study examples of how our clients have explored new product development, uncovered opportunities to enhance current products, and designed strategies to enter new markets guided by customized marketing research.
We hope this eBook will spark ideas to help you become a better product trailblazer by tapping into the experiences of your consumers. Click here to download your copy.