Tag Archives: Brand Health

5 Ways to Show Your Brand Some Love

Robust brand health; it’s what every brand marketer works toward. However, the process of nurturing your brand, assessing its health, identifying growth opportunities, and putting plans into action can be challenging. That’s why we pulled together a collection of our top branding blog articles, to share five ways that strategic marketing research can help you […]

4 Lesser Known Benefits of CX Insights

As described in our eBook, 6 Steps for Launching CX Insights, an effective customer experience (CX) program can help you reduce churn, enhance complaint management, identify and resolve critical customer issues, and increase customer loyalty. Read More

Taking the Pulse of Your Brand: Three Core Components

Brand health is a mix of behavioral and emotional customer and prospect experiences. The state of a brand’s health is ultimately based on an understanding of its role in the target audience’s life. Monitoring it is critical to building customer satisfaction and fostering strong brand relationships. Read More