Tag Archives: Brand Positioning

Broken Brand Promises: Three Lessons about Turning Mistakes into Opportunities

It’s a brand manager’s worst nightmare. You wake up in the morning to find your brand unexpectedly in the headlines or trending on social media – probably not good news. Unfortunately, there are plenty of examples we can point to, from the Wells Fargo fake account controversy, Chipotle’s food safety scares, or Samsung’s recall of […]

4 Lesser Known Benefits of CX Insights

As described in our eBook, 6 Steps for Launching CX Insights, an effective Customer Experience (CX) program can help you reduce churn, enhance complaint management, identify and resolve critical customer issues, and increase customer loyalty. Read More