Tag Archives: Creating Insights

Which Methodology is Right for You? Qualitative? Quantitative? Or Both?

As marketing researchers, we’re often asked about the differences between conducting qualitative vs. quantitative research and when to choose one over the other. At its most basic, qualitative can provide answers to questions that start with ‘what’ and ‘why.’  Quantitative research answers questions about ‘how many,’ ‘how much,’ and ‘how often.’ While that distinction is […]

Beyond the Survey: Information to Fuel Insights

In our eBook, Launching Customer Experience Insights, we spoke about the need to launch insights throughout your organization. Now let’s take a step back and look at what is needed to create insights. The process goes beyond facts and data.