Tag Archives: Customer Feedback Channels

Broken Brand Promises: Three Lessons about Turning Mistakes into Opportunities

It’s a brand manager’s worst nightmare. You wake up in the morning to find your brand unexpectedly in the headlines or trending on social media – probably not good news. Unfortunately, there are plenty of examples we can point to, from the Wells Fargo fake account controversy, Chipotle’s food safety scares, or Samsung’s recall of […]