Tag Archives: Customer Journey Mapping
In the words of tennis great Arthur Ashe, “Success is a journey, not a destination.” Not only do these words ring true for personal success in life, but also in branding.
Brand health is a mix of behavioral and emotional customer and prospect experiences. The state of a brand’s health is ultimately based on an understanding of its role in the target audience’s life. Monitoring it is critical to building customer satisfaction and fostering strong brand relationships. Read More